The new book from Mark Collins

Leadership doesn’t come with a title. It comes with action.

Flip the five fears that hold leaders back into the Five Pillars of Leadership, and build a Power Statement you and your team can stand on.

Launches January 12, 2027. Reserve now and we’ll send you the link the moment it’s live.

[ENDORSEMENT QUOTE] — [NAME, TITLE]

The framework

The Five Pillars of Leadership

Each pillar rests on the one beneath it. Start with Who you are, then build up through Why, Where, What and When until your Power Statement sits on top.

Every pillar overcomes a fear: confrontation, being wrong, disappointment, missing out and failure.

YOUR POWER
STATEMENT
  1. WhenGoals
  2. WhatMastery
  3. WhereDestination
  4. WhyPurpose
  5. WhoIdentity

Free for readers

Build your Power Statement

Work through each pillar alongside the book, on paper or online.

The Power Statement Workbook

A free printable workbook with a page for every exercise in the book, plus cut-out cards to keep your statement in front of you.

Download the workbook

The Online Builder

Answer the prompts for each pillar and watch your Power Statement come together as you type. It flags weak words so your statement stays strong.

Open the builder
Mark Collins

Meet the author

Mark Collins

A fifth-generation plumber and the CEO of Elevate Franchise Brands, parent company of 1-800-Plumber +Air and PatchitUP. Mark took over his family’s business in his early twenties, faced the fears that nearly cost him everything, and built a nationwide franchise brand by leading differently.

Read Mark’s story →

Speaking

Bring Mark to your stage

Keynotes on overcoming the five fears of leadership and building teams that lead without you.

Book Mark to speak

Workshops

Build your pillars as a team

Hands-on sessions where leaders and their teams build their Power Statements together.

Explore workshops

Coaching

Lead with Mark in your corner

One-on-one and small-group coaching for owners and leaders putting the Five Pillars to work.

Apply for coaching